Hello, I'm Sunghee, a product designer crafting thoughtful, human-centered experiences that leave a positive and lasting impact.
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Designed Plateful, a personal UX/UI project envisioning a food-sharing platform, working through the entire process from user flows and high-fidelity prototypes to logo and design system.
Plateful bridges local cooks and eaters with an easy, sustainable platform to share meals, reduce waste, and create new opportunities.
PROJECT VISION
MEET THE USERS
LOFI WIREFRAME
DESIGN SYSTEM
Enhanced Zigu, an EarthMera widget tool integrating link-in-bio features with sustainability assets, by identifying improvements and designing key pages to improve clarity and usability.
Reviewed and refined Ticketeer, an app developed by EarthMera for the UKIS sustainability event, suggesting structural improvements and designing UI components.
"I cook every day, and there’s always more than my family can eat. It’d be nice if someone nearby could enjoy it too."
Goal: Share or sell extra homemade meals to reduce waste and connect with neighbors.
Frustration: No easy, trustworthy way to offer meals locally without complex, business-focused platforms.
Sex/Age: Female, 45
Job: School administrator
Location: Tarrytown, NY
Karen
"Most days I skip meals because I’m too busy to cook or wait for delivery. I just need something real and quick nearby."
Goal: Get fresh, home-style meals quickly without planning or cooking.
Frustration: Struggles to find quick, healthy homemade options, as delivery is slow and takeout feels repetitive.
Sex/Age: Female, 38
Job: Design freelancer
Location: Upper east side, NY
Michelle
Daniel
Sex/Age: Male, 24
Job: Graduate student
Location: Flatbush, NY
"Delivery costs add up so fast. I’d love something homemade but still affordable."
Goal: Access convenient, budget-friendly homemade meals within walking distance.
Frustration: Restaurant food is expensive, and affordable home-cooked alternatives are hard to find.
Outfit Semibold 20 pt
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Montserrat Alternates Bold 54 pt
PlateFul
More than just a meal.
Every shared plate nourishes you, your community, and the planet.
Outfit Semibold 13 pt
After years of cooking for family and friends, she now shares her favorite comforting dishes with the neighborhood. She finds joy in turning simple ingredients into heartwarming meals
Recommended a more personalized and community-driven profile layout highlighting user achievements and eco-action history.
PROFILE PAGE
After
Before
After
After
Before
Proposed adding a QR upload feature to simplify access and refined hierarchy for a clearer, branded experience.
SIGN IN PAGE
HOME PAGE
Outlined redesign directions to shift the home screen focus from character visuals to eco-actions and community engagement.
Before
Proposed structural and UX improvements to enhance clarity, usability, and engagement for EarthMera — an eco-action platform that helps reduce environmental impact through daily actions.
Designed digital assets across social media for TOEFL Korea, a global English education brand, ensuring consistency with brand guidelines.
Considered
Beautiful
Sustainable
Originally from Seoul, Korea, I began my career in sweater design, but my decision to pursue product design comes from my desire to align creativity with work that has a greater impact on society and the environment.
Sustainability has become a core principle in my work. In the digital space, I see an opportunity to expand this impact by crafting meaningful user experiences that balance innovation with sustainability. I love building intuitive, user-centered solutions that bring together function, aesthetics, and sustainability.
Collaboration is an essential part of my process, and I thrive in environments where ideas evolve through teamwork and diverse perspectives. I approach design with empathy, thoughtful planning, and attention to detail, ensuring every experience I create improves the world—leaving it better than I found it.
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