Originally from Seoul, I began my career in sweater design — shaping ideas into form through material, structure, and collaboration.
My transition to product design grew from a desire to create work with broader social and environmental impact. Sustainability is now a core lens in how I think and design.
The medium has changed. The process has not.
I approach digital products the same way I approached physical ones: with empathy, systems thinking, and careful attention to craft — designing experiences that balance function, clarity, and long-term impact.
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Defined design direction by aligning brand, market, and seasonal goals — like UX problem framing.
Designed within material and production constraints, balancing vision with feasibility.
Worked with legal teams to refine patterns and meet compliance requirements — similar to policy and accessibility reviews.
Shipped a final product shaped through multiple iterations, reviews, and approvals.
My background is in sweater design, where the design process closely mirrors UX — refined over 16 years of practice.
Same process.
Different medium.
Designed and engineered digital prints, including the Eiffel Tower and coil body prints, featured in the Spring 2009 runway.
Founded and led an independent knitwear label carried by Barneys, Anthropologie, and other global retailers.
Designed knitwear supporting Coach’s brand transformation under a new creative direction.
Led end-to-end sweater design, driving a record 40% sales increase—the highest in company history.
COMPLIANCE & VALIDATION
CONCEPT & DISCOVERY
CONSTRAINTS & FEASIBILITY
LAUNCH & OUTCOME
This style required managing a highly complex mix of patterns, placements, and yarns within a single garment — comparable to structuring and iterating on complex systems in UX.
COMPLEX PATTERN DEVELOPMENT
Collaborated with merchandising, leadership, and partners to align and refine decisions — like product design critiques.
CROSS-FUNCTIONAL
COLLABORATION
PROTOTYPING
Translated concepts into detailed layouts, iterating on structure and composition — like wireframes to high-fidelity design.
Reviewed the full product lineup to ensure consistency and alignment — similar to product system design.
SYSTEM THINKING
